Client
Terranova
CAtegory
bespoke menswear
ARTIST
Naeem Mohsin
Product Duration
4 Weeks
DESIGNING
The creative direction blends classic elegance with a modern touch. A refined serif wordmark and custom emblem evoke sophistication and tradition. The clean, balanced layout ensures timeless legibility across platforms. The tagline, "Elegance Tailored for the Modern Gentleman," clearly defines the brand’s character.
DEVELOPMENT
The identity system grew into versatile brand assets—logo lockups, patterns, muted luxury colors, and type systems. The symbol was optimized for scalability across apparel, cards, and digital. A style guide ensures consistent use in packaging, websites, and editorial.
PROBLEMS
The brand faced challenges in the luxury menswear market, including a lack of distinctiveness and difficulty balancing elegance with strength. There was also a need for a minimal, custom, high-end, and masculine logo to connect with the target audience.
Solutions
To address these challenges, a custom logotype and emblem were created for a unique, upscale presence. A high-contrast serif font emphasizes refinement, while the tagline speaks to the modern, style-conscious gentleman. The identity balances luxury and flexibility for consistent use across mediums.
